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Can India be convinced to date online

Online matrimonial sites are forecast to generate an estimated $63 million a yearIndia has little
tradition of dating and online dating sites have not taken offIgnighter hopes Indians will find
group dating safer and more funOne of the biggest online industries in India has been the business
of arranging marriages.Gaurav Mishra, representative of digital and social media at MSL Group Asia,
A email company, Estimated that some 10% of India's online surfers have used a matrimonial
website.he explained: "Online matrimonial sites were one of the earliest ways the actual took
off in India after e mail and job sites. several of the sites have a couple of million users
each,India's online matrimonial industry is predicted to bring in $63 million a year, According to
a 2008 report by the paid survey firm Em Power.With internet use expected to boom in India in coming
years internet penetration is currently only around 5%, in order to Mishra, But he said the arrival
of 3G services means that many of the country's 600 million mobile phone users will soon be online
entrepreneurs are seeking new ways to tap the online matchmaking market.One launch, Ignighter, Set
up by three 20 a new generation Yorkers, Is hoping to persuade India that the future of online
matchmaking is in group dating sites hasn't really taken off in India, considering
most marriages are arranged and there is little tradition of dating, in Anupam Saxena, A writer for
Medianama, gives news and analysis on India's digital landscape.Mishra further: "India is a
old-fashioned and traditional society, Where people stay with their parents until they're married
and there's not much room internet hosting is lives. Women in particular fight to openly date,The
founders of Ignighter hope that Indians will find group dating whereby groups of friends arrange to
meet other groups less risky and more fun and socially acceptable than individually dating.Their
move into India was almost pet. Ignighter was set up by Adam Sachs and his college co-workers in
2008. locations was aimed at the New York market, But they began to notice most of their traffic was
from the other side of the world in Asia.Sachs discussed: "to start with,in the early stages we
ignored it, But during the period of 2010, India come forth as our number one market. We started
focusing on marketing in India and it really took off,Sachs said backers in the united states and
India have invested $3 million in Ignighter, And that the site now has almost 2 million users in
India. of course, He refused to say how most users pay the $44.95 monthly fee found it necessary to
contact other users,up until now dating has been a rarity in India, But culture is changing and our
timing just is literally right, defined Sachs,People are telling us they will day a group of friends
and meet other friends while they are out. Women are on the grounds that going out in a group makes
them feel safer,He added that Ignighter is seeing dropping the word dating from the site to make it
more socially acceptable,One challenge we face is that we call themselves group dating, alleged
Sachs. "There's a stigma or taboo about the technique of dating that makes people
cautious,Mishra agreed that going out in groups was more socially acceptable in India than private
dating, But still doubted many women would be in order to post profiles online.he was quoted saying:
"I think group dating may be beneficial because it's a safer way of dating for Asian markets.
about the other hand, I don't see it in the India because I can't imagine Indian women doing it in
any numbers,He said that most profiles on matrimonial sites are produced by fathers and brothers,
alternate to women themselves, And that 80% of Indian web are male,If women did go to online dating
services, we can be mobbed so many men they mightn't go back, exclaimed Mishra.Sachs said 40% of
Ignighter's registered users in India are women.Mishra added that social networking sites such as
youtube and Orkut, A site owned by the major search engines, can be employed for "Pseudo a
relationship, Both fb and Orkut have 20 million users in India, he said,People sometimes use
Facebook and Orkut as pseudo dating sites to browse friends of friends and contact them, But mostly
they don't it's the perfect time with complete strangers,Saxena added that Indians would be
reluctant to pay for a group dating site when they can use Facebook for free.he was quoted saying:
"you should, Credit card puncture is low, Especially among the age group for these dating
sites. secondly, Indians will be reluctant to pay for something they can get for free on
Facebook,Sachs isn't discouraged. He's currently in India selecting staff for an Indian office,
that [url=]latamdate reviews[/url] carry out focus
groups to better tailor Ignighter to an Indian market.

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